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Generic industry pages — where only the name changes — help no-one. Each page below contains genuinely industry-specific information about how that business wins work, where websites fail, and what an AI-native site should do for it.

The standard

We won't publish an industry page that could have been written for any business. If we don't yet have something genuinely useful to say about your industry, we'd rather not pretend we do.

All industries

Accountants

Accountancy is a trust business. Clients choose an accountant on credibility, expertise and accessibility — and a website that doesn't convey all three quietly undermines the practice it represents.

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Solicitors

Legal services are bought on trust and expertise, and the decision often starts with a search. A solicitor's website needs to make the right area of law immediately findable and the first contact genuinely easy.

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Estate Agents

An estate agent's website is where vendors decide whether to trust you with their most valuable asset, and where buyers start their search. It has to do both jobs — and do them better than the portals.

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Builders

Building is a reputation business where the next job usually starts with someone seeing your last one. A builder's website should show the work, make the enquiry easy, and capture enough detail to quote without a week of back-and-forth.

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Plumbers

Plumbing enquiries are often urgent and always local. A plumber's website needs to appear when someone in the area has a problem, make calling easy, and capture the out-of-hours enquiries that otherwise go to whoever picks up first.

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Electricians

Electrical work combines emergency callouts, compliance and planned installations. An electrician's site needs to convey competence and safety, appear locally, and route the right type of enquiry to the right response.

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Roofers

Roofing enquiries are often urgent — a leak is not something people wait on — and always local. A roofer's site needs to appear when there's a problem, show the work, and make the first contact immediate.

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Landscapers

Landscaping is visual and considered — customers choose on the work they can see. A landscaper's site should be a portfolio that sells the work, appears locally, and captures enough about the project to quote.

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Cleaning Companies

Cleaning is a recurring-revenue business won on trust, coverage and convenience. A cleaning company's site needs to make getting a quote easy, show the areas and services covered, and turn one-off interest into regular work.

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Dentists

Dental patients choose on convenience, trust and the ease of booking. A dental practice's site should make booking an appointment effortless, present the treatments clearly, and capture the patients who research at evenings and weekends.

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Clinics

Clinics sell expertise and reassurance. Patients researching a treatment need to understand it, trust the clinic, and book easily — often for high-value, considered procedures that deserve proper presentation.

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Care Providers

Care is chosen by families on trust, compassion and clarity. A care provider's website needs to convey all three, answer the difficult questions families are asking, and make the first conversation easy and humane.

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Consultants

Consulting is bought on expertise and credibility. A consultant's website has to demonstrate both — through what it says, how it's structured, and how easily a prospect can understand whether you're the right person for their problem.

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Mortgage Brokers

Mortgage advice is sought at a specific, often stressful moment. A broker's site needs to appear when people are searching for help, make the first contact easy, and capture enough about the situation to make the first conversation useful.

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Automotive Businesses

Automotive customers research before they visit — servicing, repairs, sales or parts. An automotive business's site needs to appear locally, show credibility, and make booking or enquiring effortless.

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Training Companies

Training is bought by individuals investing in themselves and by employers investing in their people. A training company's site needs to present courses clearly, make booking easy, and serve both audiences without confusing either.

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Security Companies

Security is bought on trust, coverage and responsiveness. A security company's site needs to convey credibility, make the coverage and services clear, and capture enquiries — often urgent — quickly.

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Home Improvement Companies

Home improvement is a considered, often high-value purchase driven by trust and visible results. A home improvement company's site should showcase the work, appear locally, and capture enough about the project to start a meaningful conversation.

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Don't see your industry?

The principles transfer across most service businesses. Take the assessment or talk to us, and we'll tell you honestly whether we can help.

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